Tuesday, March 6, 2012

If You Want To Play Ball In The Digital Marketplace, You Have To Provide Information

Only a few years ago, we were all learning to embrace new online communication with our customers through emailing, and how to create a business website. Direct mail campaigns took on a whole new appearance, and more importantly so have we to our customers.

2010 Internet Statistics
Email Accounts worldwide - 2.9 billion
Emails sent on the Internet - 107 trillion
Email messages sent per day - 294 billion
Websites as of December 2010 - 255 million

In future blog entries, I'll review what my firm, LAC Group, is doing to address the need for enhanced communications, as email becomes the new snail mail.

By the time we embraced these new technologies and began realizing the significant improvements and cost savings to our business operations, the Digital Marketplace threw us a wealth of new tools to add to our arsenal in professional networks, multimedia, online news and publications, and smart links connecting absolutely everything.

Today’s consumer is not only smarter, but faster, a lot more resourceful, and a lot less patient... as a result. Consumers spend seconds perusing websites for the information they want or need, and quickly move on when they don’t find it through you.  

There is really no way around it, if you want to play ball in the Digital Marketplace, you have to provide information, and you have to provide it using multi-media, in real time. Digitization of your existing properties is fast becoming an expectation; the basic entry fee to successfully conduct business in today’s market. 

Join me again next week as we explore the marketing advantages to digitization.

“And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.” – Andrew Carnegie

Blog Reference
Pingdom: Internet 2010 in Numbers

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