Tuesday, July 10, 2012

“Free Information” Series – Playing in the Big Game

None of us knows with certainty today, whether future generations will ever have to clean black ink from their hands after reading a traditional newspaper, unwrap a new CD from its wrapper, or even physically visit a library. And, while some of these experiences have been priceless rites of passage for many of us, the possibilities and perks from instant access to “free information” are limitless.

There is no doubt, the tidal wave of “free information” has already claimed some traditional business models as casualties, but it has also opened the door to the globe for you, providing you with access to knowledge and tooling, beyond our ancestors’ dreams.

Regardless of industry or business size even, anyone can step up to bat. If you want to play in the big game, there is still plenty of time. While playing ball in the virtual marketplace requires creativity, outside-the-box thinking, and adapting your business model to fit the supply & demands of the online consumer, your entry is free.

As Larry Bird once said of his game, “Leadership is diving for a loose ball, getting the crowd involved, getting other players involved. It's being able to take it as well as dish it out. That's the only way you're going to get respect from the players.”   

When you point, click, and touch your way into the Digital Marketplace, you are in the company of 2.1 billion other players and fans, from all over the planet. Any one willing to dive for the ball can be a leader.

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